I have no clue how I stumbled onto this video, but I adore the concept! The Fun Theory is a project initiated by Volkswagon – a site full of awesome participatory videos.
the theory: fun can change a person’s behavior
the prediction: everyday situations and lifestyles can be improved if they are made more fun
the experiment: all videos, different ideas – manipulating a particular environment in a seemingly positive (and fun), mostly interactive and participatory way
the observation: watch people’s reactions and draw your own conclusions 🙂
as many projects as I have on my plate right now, this one would be super fun. hmm…Ill add this to my list anyway.